Museums want to matter. They want to
matter to their communities and to their visitors in large and small
ways. Those hopes are expressed in their missions;
they guide museums in framing the future and in making major decisions.
Museums work to build connections with their communities, place
visitors at the center of their thinking, and find meaningful ways to
engage children and adults in exhibits and programs in order to matter.
Yet, a vast expanse of territory
exists between intending to provide meaningful experiences and actually
doing so. Missions are typically lofty and aspirational; they don’t
readily translate into experiences for learners or something a family
can do on a visit. Conducting audience research about whether a museum’s
experiences are meaningful is ambitious, if not out-of-reach of most
museums. Exhibit goals can miss the mark as well by being narrow and
primarily focusing on cognitive areas such as thinking skills and
knowledge.
Museums can, however, be deliberate in delivering a set of essential experiences
that make a difference in people’s lives and, eventually, in the
collective life of their community. Essential experiences are valuable
opportunities that build on and contribute to the potential of the
visitors in areas that move a museum towards its mission and achieving
its impact. While museums alone cannot change life outcomes, they can
focus their expertise, efforts, and resources on creating and delivering
root experiences in areas that matter.
At the Convergence
Most museums have a handful of
opportunities that would be a starting place for a set of essential
experiences. Perhaps a favorite phrase or powerful image surfaces and is
repeated. “Frequent and positive experiences with nature,” “a time and a
place to be children”, or “coming together as a family” might galvanize
teams and resonate strongly as experiences your museum values.
A museum’s essential experiences
emerge from its mission; on behalf of its audience; and from
opportunities afforded by its strengths and distinct features.
Essential experiences are where a
museum needs to deliver over time in order to act its mission and reach
its stated outcomes. A mission gives direction about what experiences
matter: people discovering and valuing nature; the role of science in everyday life; children’s well-being; understanding works of art; or sustaining our community.
These are clues about how children might succeed in life, how a
community might be healthier, or what a brighter future might look like.
Essential experiences build on these hopes and beliefs.
Essential experiences are for the
audience, building on their potential, and considered from their vantage
point. They can be developed for priority audience groups such as
children, youth, or families and might be tailored to an age cohort or
interest group. Essential experiences focus on and are inspired by
potential, by an image of vibrant, competent, curious children,
connected youth, motivated educators, engaged citizens, or involved
parents. For Louisiana Children’s Museum’s Early Learning Village, positive outcomes for children, families and the community inform the essential experiences. Robust,
healthy children become responsible, caring adults who, in turn,
contribute their strengths to their children and to their communities in
the future.
A museum’s advantage in contributing
significant experiences and influencing outcomes is where its strengths
complement what other organizations and agencies offer–and don’t offer.
As informal learning environments, museums are social settings, where
participation is self-motivated, guided by learner interests, voluntary
and personal, contextually relevant, collaborative, and non-linear. In
these attributes are opportunities during out of school time, for
families, bringing people together, and using rich objects and
environments. A museum’s particular its valued contribution is in its
partnerships, its collection, its site, and its story.
Framing Experiences
Similar to building blocks,
essential experiences support internal resources, positive developmental
processes, and protective factors. While they emerge from the mission
and connect with strongly held organizational values, they are also
grounded in research, supported by theory, and reinforced by community
wisdom. Enjoying many of these experiences is associated with a firmer
toe-hold in life, with flourishing, and helps advance well-being, strong
families, engaged citizens, or increased social cohesion.
A set of experiences will not, and
need not, be exhaustive. They should, however, be rich and varied.
Building block experiences span domains, tapping into the cognitive,
physical, social, and emotional dimensions. They are holistic and
inclusive, accommodating children and adults from a wide variety of
backgrounds. For some parts of the museum audience, essential
experiences reinforce a good start or provide an extra boost; for others
these experiences serve as protective factors against challenge and risk. Delivering
these experiences alone will not change life outcomes. Doing so,
however, represents a well-informed step towards building on
capabilities and intentionally adding positive factors to members of the
community.
Children and adults should enjoy
essential experiences regularly with their family, friends, peers, and
new members of a group at the museum, as well as in other settings. More
than an activity like problem solving or reading, essential experiences
are opportunities with long tails. Close observation of the world; experiencing wonder, beauty, and awe; and following interests and motivations to explore personal questions are experiences that contribute to a long-term experiential bank, enhancing internal assets.
Essential experiences may be framed
by a museum team or with community members as part of many
museum-planning processes. They can be identified in planning a new
museum as the emerging Children’s Museum of Sonoma County did or as Louisiana Children’s Museum has in planning its early childhood campus, the Early Learning Village. Tamarack Nature Center
designated essential experiences when it reinvented itself through its
master planning process. These platform experiences can be identified
during exhibit master planning as The Family Museum has. Providence Children’s Museum
has developed Avenues of Play Experiences for its Play Power
initiative. In every case, essential experiences need to emerge from a
museum’s core interests and be easy to communicate to staff, board
members, and partners.
Naming Experiences
Essential experiences are an
invitation to capture, name, and cultivate assets that we hope children,
youth, adults, and members of our community enjoy. Rather than focusing
on skills, communicating exhibit content, or interpreting principles,
these experiences emphasize what happens for the person. Solving a
problem for someone else, being at the spot where a view is revealed, or
transforming materials for new uses draws on internal resources and
contributes to a solid foundation for life.
Describing an experience in a way
that is more poetic than clinical makes room for interpretation and
insight. While clear and backed up by evidence, these experiences are
not narrow, nor are they necessarily tangible. Finding respite in nature, being touched by art, connecting with place, or making the most of everyday moments fuses thinking, feeling, and doing with a generative quality.
The Early Learning Village focuses
on offering essential experiences that cultivate: a robust sense of
self; supportive relationships; a sense of well-being; making sense of
the world; and a child’s expanding sense of the world. These five areas
reflect what matters to the ELV’s target age range in the Greater New
Orleans area and highlight adults’ critical roles. They work as a set,
strong in all domains. Each is a platform supported by more specific
experiences. For instance, a robust sense of self is supported by Pursuing appropriate risk and experiencing disappointment and failure in a safe environment
and four other related experiences which are all supported by many and
specific activities and moments. The ELV’s essential experiences have
guided facility and exhibit design and are the areas in which it is
building capacity.
Each and every encounter with
exhibits, programs, events, take-homes, on-line activities, or walking
through the museum door, offers children and adults an opportunity to
engage in a rich, experience that matters and contributes to their
individual resources. Museums support building block experiences when
they are intentional in many and everyday ways.
A museum’s commitment to its
experiences guides planning, revisiting and recalibrating an outdoor
site, exhibit component, family night, badge project, or professional
development workshop. In which part of the site do visitors connect with
nature through all the senses? How does this particular component help a
learner reduce uncertainty by seeking and gathering information? In
what ways does someone enjoy a sense of well-being here? How is
our staff prepared to provide attention, guidance, and support to
parents? to children? to seniors? Considering questions like these and
finding ways to intentionally support and strengthen experiences that
matter for visitors is foundational work for museums that matter.
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